Niklas Eklund is the computer software geek and wizard that turned businessman.

After starting as a programmer at age of 15, doing consultancy work within industrial steering systems and data processing, Niklas grew an interest in entrepreneurship, venturing into a range of technology and software related companies.

Based on this strong foundation in understanding of technology, Niklas has over the past 20 years of serial entrepreneurship developed his experience and skills in also managing the strategic, operational and financial aspects of building successful companies.

Having started, built and internationalized a range of companies within reservation systems, revenue management, online marketing and web publishing, Niklas has been successful in balancing his passion for being on the edge of new technological development, with the requirements of building a solid business.

In doing so, Niklas has been able to attract the trust of the investor community, raising more than €60M in external funding for his different ventures from leading international and local venture capitalists like Wellington-Partners, Benchmark/Balderton and Ekstranda and Ratos.

Niklas achievements in building internationally successful companies has been recognised by various industry awards such as IT Entreprenuer of the Year (IDG IT24 Business Awards 2009) and Entrepreneur of the Year (Rotary 1999, S FR 1997).